Marketing translation

What is marketing translation?

In the digital age, a brand’s global reach is essential for business success. Marketing translation is a key tool to ensure that your message reaches a global audience effectively.

It is important to understand that marketing translation is not simply about translating words, but about conveying the right message in a different language and in a different cultural context. This is why it is essential to work with expert translators who understand both the language and the culture of the target market.

At Translatium, we make sure we work with native translators specialised in marketing and advertising.

When is a marketing translation needed?

Marketing translation is needed when seeking to reach a global audience with an effective advertising message. Marketing translation is especially important for companies that operate in international markets or have customers from different countries and cultures.

It is essential to bear in mind that marketing translation is not just about translating words from one language to another, but about adapting the advertising message to be effective in different markets. This involves taking into account cultural differences, market trends and consumer preferences in each target market.

Therefore, one needs a marketing translation when seeking to:

• Expand a brand’s global reach
• Reach a multilingual audience
• Communicate an effective advertising message in different languages and cultures
• Tailor an advertising message to be relevant and attractive in different markets
• Ensure that an advertising message is understandable and not misunderstood in other languages and cultures.

In short, a marketing translation is necessary when you want to succeed in international markets and effectively communicate your advertising message to different cultural and linguistic audiences.